For B2B companies in Belgium & the Netherlands
Fractional CMO
Senior marketing leadership without the full-time price tag.
Most B2B companies don’t need another marketing manager.
They need someone who connects strategy, sales reality, and execution and turns marketing into pipeline.
That’s the role of a fractional CMO.
What is a Fractional CMO?
A fractional CMO is a senior marketing leader who works with your business part-time, embedded in your strategy and execution — usually 2 to 4 days per week, for a specific engagement period.
You get the strategic depth, commercial perspective and team leadership of a Chief Marketing Officer, without the full-time salary or overhead.
The engagement can be project-based (focused mandate with a clear start and end) or ongoing (around 3 days a week as part of your leadership team for as long as it adds value).
Whichever fits your reality.
When you need a fractional CMO
You’re likely a good fit if you recognise one or more of these:
- Marketing feels like a collection of activities, not a system. Campaigns ship but pipeline doesn’t follow.
- You have a marketing manager or freelancer, but no one is connecting strategy with commercial outcomes.
- Your ICP is fuzzy. Sales says one thing, marketing another. Messaging is generic.
- You’re entering a new market, pivoting positioning, or scaling up and the next 12 months need a sharper plan.
- You want CMO-level thinking but a full-time hire is premature (or over budget).
- You need someone who challenges, not just executes.
What I deliver
A fractional CMO engagement with me typically covers four interconnected areas; the same expertise from my services page, now embedded as your interim marketing leader:
Strategic clarity
A clear commercial growth system: priorities, choices, north-star metric, marketing roadmap. We replace scattered activity with focus.
Sharper positioning
Deep work on ICP, buyer personas, value proposition and messaging — choices sales, marketing and management can actually use.
GTM & pipeline
Go-to-market design, demand generation, funnel logic and sales-marketing alignment. The output: predictable, qualified pipeline.
AI-augmented execution
Practical AI in your marketing workflows: research, briefing, content, analysis. Faster cycles, smarter output, without the hype.
How a typical engagement works
- Discovery (2–3 weeks)
Deep dive into your business, market, customers, current marketing reality. Honest audit of what’s working and what isn’t. - Foundation (4–8 weeks)
We rebuild the strategic core: ICP, value proposition, GTM, commercial growth system. You walk out with a roadmap your whole team can execute against. - Embedded execution
I’m part of your team, typically 2–4 days a week. Leading marketing, coaching your people, holding agencies accountable, reporting to the board and keeping marketing aligned with other departments like sales, product and finance.
This can be a focused project (6–9 months with a clear endpoint) or an ongoing fractional role (often around 3 days a week, part of your leadership team for as long as it adds value). - Optional transition
If and when you’re ready to take leadership in-house or hire a full-time CMO, we document, train, and gradually transfer.
Until then, I stay embedded as long as it adds value.
Best fit
B2B companies in Belgium and the Netherlands, typically SMEs or mid-market organisations between
20 and 250 FTE and a revenue between 10 – 50 million, often founder-led or with a recent leadership change.
Industries are diverse (technology, professional services, construction, hospitality, sports, real estate), but the pattern is consistent:
ambition is there, the marketing system isn’t yet.
Not the right fit if you’re looking for just an executional freelance marketeer, or a full-time hire from day one.
The fractional model works when you want senior thinking, not extra production capacity.
Let’s explore if it’s a fit
Every fractional CMO engagement starts with a conversation.
No pitch deck, no commitment.
Just a 30-45-minute call to understand your situation and
explore whether this is the right model for you.