Some references
Companies and organisations I’ve had the privilege to work with.
“From a strong, disruptive structure for the workshop to a crystal-clear translation of our ICPs and a wonderfully creative take on how we communicate externally. Strong work, Jacko!”
Erik De Vos — Managing Director, OCB
Selected engagements
Safety Inspection & Certification
Full-spectrum strategic marketing — ICP refinement, value proposition, Strategic Growth Architecture, GTM and pipeline strategy, and AI-augmented marketing.
Safety Inspection & Certification
Strategic marketing consulting — short- to medium-term campaigns and long-term lead-generation strategy.
Procurement Intelligence
GTM strategy, performance marketing and inbound (HubSpot) leadership for the BeNeLux tenders-intelligence SaaS platform.
Hospitality
International online marketing across 17 hotel properties — inbound and performance marketing, including 36 segmented email flows delivering 7-figure revenue, plus SEO, SEA and social.
Construction Media — Market Leader
GTM strategy and performance marketing for the market-leading construction-sector trade publication.
Real Estate
Brand, content and rebranding leadership — including building the largest real-estate YouTube channel in BeNeLux (2k+ subscribers, 850k+ views in under a year).
Procurement Intelligence
Performance marketing, multi-channel outreach and rebranding for the Dutch tenders-intelligence platform.
Environmental Consulting
SEA and SEO leadership for an environmental consulting firm serving hospitality clients with energy audits and CO2-footprint compliance.
I work with B2B clients across construction, professional services, hospitality, real estate, and sports; from independent SMEs to multi-site mid-market organisations and intra-group divisions. My role usually sits between strategy and execution: sharpening the ICP, repositioning the value proposition, designing the GTM motion, and getting marketing and sales aligned around the same pipeline.
Some engagements are short like a workshop, an audit or a sparring session. Others are embedded fractional CMO mandates of six to twelve months.The selection below is illustrative, not exhaustive, and represents the kind of B2B clients I’ve partnered with.
Want to work together?
If you’re considering a marketing strategy partner or fractional CMO, let’s talk.
