Free Tools
Sharp tools for sharper B2B growth.
A small set of free, practical tools
Each one is a piece of how I look at growth as a Strategic Growth Architect, made usable in a few minutes.
Featured
Value Proposition Grader
Most value propositions hide behind words like “quality” and “service”.
This grader scores how sharp and specific yours really is and shows where it blurs.
Free · ~5 min
All tools
Lead Gen Budget Calculator
Plan your media budget: work out what you need to spend to hit your SQL or revenue target, per ad channel.
Free · ~4 min
Google Ads Quality Score Calculator
Estimate how your Quality Score is inflating your cost per click.
Free · ~4 min
Belgian TAM Calculator
Count your Belgian target market from real KBO data: company counts and euro value per sector and province.
Free · ~3 min
Pipeline Coverage Calculator
Is there enough in your pipeline for your revenue target? Calculate your sufficiency, your gap and when you will feel it.
Free · ~2 min
Max CAC Calculator
What can a new customer cost? Calculate it from margin and customer value, translated into a max cost per SQL and per lead.
Free · ~2 min
+ more tools coming
Why these tools
These aren’t lead-magnet gimmicks.
Each tool is a diagnostic: the same questions I’d ask in a strategy session, distilled into something you can run yourself.
Use them, return to them, share them.
A tool shows you the gap.
Closing it takes a system.
Tools give you a snapshot. Turning that into sustained commercial growth is what I do