Free tool
Value Proposition Grader
Enter your website URL and get a score out of 100 on the five J.A.C.K.O. dimensions, plus the exact words that make you sound like every competitor.
How it works
Enter your website. The grader reads your site and pre-fills your company name, sector and value proposition. Check the text, adjust where needed and start the analysis.
Read your score per letter. AI grades your proposition on the five J.A.C.K.O. dimensions and shows per letter where it holds and where it blurs. Vague words get named, with the points they cost you.
Get the full report. The score is free and needs no account. Leave your email address and the complete letter-by-letter report opens instantly as a print-ready PDF you can save.
What’s behind the numbers
The grader scores against J.A.C.K.O., the framework I use in positioning work with B2B companies. J stands for Job: the problem you solve. A for Aanbod, Dutch for offer: what you concretely deliver. C for Customer Outcome: the functional result for the buyer. K for Kern-emotie, Dutch for core emotion: the feeling you trigger and the common enemy you name. O for Outlook: the strategic impact over one to three years. The letter names stay Dutch because the framework was built in Dutch. The tests behind them travel fine.
The five dimensions carry unequal weight. K and O count heaviest, because emotion and strategic outlook are where most B2B propositions go generic. Container words like “partner“, “quality“, “end-to-end” and “tailor-made” cost points: every competitor uses them, so they position nothing.
The feedback comes from AI fed with my own knowledge and experience, not an empty ChatGPT prompt, applying the framework’s scoring rules to your text. It judges the words on your website, which is exactly what your prospects do.
FAQ
What is a good value proposition score?
Nobody hits the maximum, and that is the point. A proposition that scores weak on both K (emotion) and O (outlook) is capped at 50, however strong the other letters are, because a proposition without feeling or direction reads like a product sheet. The letter feedback shows which dimension to fix first.
How do I test if my value proposition is too generic?
Do the swap test: put a competitor’s logo above your homepage headline. If the sentence still works, you are describing your category instead of your position. The grader automates that judgment and gives you a score to beat after every rewrite.
What does J.A.C.K.O. stand for?
Job, Aanbod (offer), Customer Outcome, Kern-emotie (core emotion) and Outlook. It is the value proposition framework I use as a strategic growth architect, and yes, it spells my first name.
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The grader finds the vague words.
Replacing them is strategy work.
I rebuild value propositions with B2B companies whose websites sound like everyone else’s. One call tells you how big the job is.